The EU and China have recently applied pressure to Apple, while the global smartphone market is experiencing a slowdown. Additionally, Apple’s highly anticipated virtual reality headset, which was seen as a potential future extension of the iPhone, won’t be available until next year, and it comes with a hefty $3,500 price tag.
Apple's iPhone 15 Unveiled: Navigating Innovation, Challenges, and a USB-C Revolution
As Apple unveils the iPhone 15, it does so against a backdrop of evolving consumer preferences, global regulations, and the ongoing tech rivalry between major nations. While incremental changes are the norm for Apple, the question remains: how much does the world need or want the latest iPhone? The answer may become clearer in the coming months.